So this morning the press is buzzing
with the news (BrandRepublic) that by the end of 2007 online
advertising will be a bigger market than national newspaper advertising. So
says Group M, part of global ad titan WPP. The announcement by Group M is, for
the UK at least, not news. Indeed, it represents something of a step back from
figures released in March this year, which saw the next milestone for
online advertising in the UK as the £2 billion barrier and predicted that
online would have already overtaken national press by the end of 2006.