Lots of buzz about SpiralFrog, a free music download service that will let users download tracks for nothing so long as they log in once a month to look at some ads. So it's a hire model, but the user pays with their attention instead of money.
The big deal here is that Universal Music will be listing its entire catalogue for a cut of the ad revenues - that's a whole lot of premier content. But as many people have already pointed out (A VC), the site plans to release the music DRM-laden, which means it'll be attractive to people who want free music but not to those who don't mind paying but want to avoid DRM. DRM simply isn't working, if reports (BBC) that 40 pirated tracks are downloaded for every one downloaded legally - it's merely annoying legitimate buyers who want to actually own the music they've paid for. So SpiralFrog will be attractive to that subset of music enthusiasts who don't mind renting rather than buying, and whose time is of the lowest relative value. That's not really what SpiralFrog called "an advertiser's dream" (GigaOm) now is it?