Having moved my banking to First Direct a few months ago I am increasingly not merely impressed but astonished at how good they are. Today I rang them up to work out how much they had - quite rightly - charged me in overdraft fees when my credit card company incorrectly took an extra thousand pounds out of my current account. Rather than tell me how much the fee was so I could go and claim it back from the credit card company, they simply agreed to waive this not inconsiderable sum to save me the trouble. If you're based in the UK and don't already bank with them (and don't have any unusual personal finance issues that means you need a specialist bank) I recommend you move your banking over to them. Try ringing them up - unlike every other bank I've ever dealt with they'll simply answer the phone, another big point in their favour.
(Do I even have a point about media strategy? I hear you wonder, since that's what Virtual Economics is allegedly about. And yes, of course I do. If you've heard about prosumption but never actually seen it in action before, this is what it looks like. In a world of connected consumers who all have their own publishing tools your brand is the quality of your product and customer service and your marketing is what happens when people like your brand enough to shout about it.)