From Strumpette: "Seeking to consolidate his kingdom after defeating Harold, king of
England, the Bastard issued an edict that is widely considered to be
the first press release. In it he offered free pudding to the poor, who
dutifully gathered in the town square and were summarily slaughtered.
The edict had been reprinted by calligraphers throughout the land. This
is what we know today as media relations."
(HT: Friendly Ghost)