Q1: is Amazon going to let Phorm farm its pages for valuable user-behaviour data without paying anything for it?
A: of course not!
Q2: is Amazon going to pretend this is a privacy issue rather than the opening move in a negotiation to secure the appropriate valuation from Phorm for that data?
A: remains to be seen. They're not spooning up the free publicity they could get by claiming that's the issue yet, though.
Here are some other companies who are being urged to exclude their sites from being analysed by the Phorm/Webwise spyware system:
* EBay
* Google
* MySpace
* Bebo
* Wikipedia / Wikimedia
Posted by: Mark | 15 April 2009 at 21:24