Call of Duty: Black Ops launched three weeks ago on November 9th and immediately became the highest grossing media launch of all time, taking $650m in its first week. According to the stats that flash up in between games the current kill count is equal to 150% of the total global population, so it seems that it took the game's approximately three and a half million players just a fortnight to kill their way through the equivalent of the entire population of the world. They've also fired about 200 billion bullets. Jeffery MacCormack wonders what it says about us as a species, that the most successful media launch of all time has thus far wiped out the human race in its entirity.
(Photo: popculturegeek on Flickr)