Twice this morning the BBC's news presenters claimed that something had become so instantly popular that its website had crashed. One was some coverage by the BBC itself for the royal wedding; one was the Action for Happiness website, which was mentioned on the show and at time of writing is still down.
For some people, having a website crash appears to be a badge of pride - it is paraded as proof that the cause or the publication or the thing in question enjoys such widespread popularity and support that the whole internet has come to join the party.
Of course, it proves no such thing.
In the case of Action for Happiness, I think it pretty likely that appearing on the BBC really did occasion a load that would have been, under normal circumstances, beyond reasonable anticipation. It happens. Of course it does. But trotting out as evidence of popularity the trope that "so many people they crashed the website" have been to visit merely demonstrates the speaker is ignorant of how websites works. Different websites will endure different loads. They will fail under different circumstances and for different reasons. As a yardstick it is utterly useless and I would like it to stop now please.