Appointment television ceased to be appointment television when we all got TiVos. We could skip the ads so we skipped the ads. Then we all got Twitter, and appointment television became appointment television again because what's the fun of watching Xfactor or The Apprentice or Dr Who the day after the twitter stream has flown by?
There's a couple of possible solutions to this, but the one that strikes me as most obviously achievable without the invention of any new technology is for us all to agree to a minor conspiracy.
Half the fun of watching scheduled TV is the accompanying Tweets. But without a bit of coordination that bit of fun forces us to watch the damned ads or risk spoilers and irrelevance. So let's just agree to watch everything ten minutes after it starts, stick up a hashtag like #apprentice+10 or #xfactor+10 and we can go back to ad-skipping (nearly) live TV.
(Photo by dustinaskins on Flickr)